From Creative Chaos to Confident Control

Challenge:  Yasmine is the creative director of a $1M online crafts business based in San Diego, California. She was the bottleneck in her own business—overseeing every design, managing every client, and fielding late-night emails. She couldn’t delegate confidently and lacked systems to scale, leading to exhaustion and stalled growth.

Solution: To build a more valuable and sustainable studio, Yasmine:

• Promoted her senior designer to project lead and onboarded a part-time ops manager.
• Introduced tools for time tracking, project management, and automated invoicing.
• Trimmed her client list, raised rates, and prioritized long-term retainer and subcontracting work—including structured design contracts.

Results

1. Operational Efficiency:

Cut working hours by 30% without revenue, allowing for real weekends and mental recovery.

1. Talent Stability:

Increased client satisfaction and retention, as projects moved faster with a designated team leader.

1. Revenue Growth:

Secured two subcontractor roles on public sector design projects, diversifying income and bringing in predictable monthly revenue.