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Inspiring. Practical. Proven.

Business Growth Mastermind & Exit Planning Speaker for CEOs and Founders

Franne McNeal delivers keynotes, workshops, and seminars that inspire action and drive results for AEC industry leaders in the $1M–$20M range.

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Trusted by Leading Organizations

Recognized. Respected. Results-Driven

Franne has been invited to speak by organizations such as Goldman Sachs 10,000 Small Businesses, the Tory Burch Foundation, and Kauffman FastTrac.

With 885+ business owners helped, 15,000 jobs created, and $11B in revenue growth, her presentations don’t just inspire — they prove what’s possible.

Download Franne McNeal. Professional Profile.

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Speaking That Moves Business Owners to Action

Keynotes, Workshops, and Custom Seminars

Keynotes

Inspirational, high-energy talks that challenge business owners to think bigger, act smarter, and exit stronger.

Workshops

Interactive sessions that help leadership teams align, focus, and implement growth strategies.

Custom Seminars

Designed to address the unique challenges of $1M–$20M AEC businesses preparing to scale or sell.

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Who We Serve

Supporting Architecture, Engineering, and Construction (AEC) Industry Leaders Ready to Grow, Scale, and Exit.

We specialize in helping owners of AEC businesses who are growing, but finding that profit, leadership capacity, and firm value are not keeping pace. This is for owners who want a business that performs well today and is less dependent on them over time.

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Architecture Firms

From Design Reputation to Transferable Practice:
‍Architecture businesses often have strong design reputations but uneven margins and principals deeply involved in daily decisions. The work focuses on protecting design quality while introducing clearer studio leadership, better fee discipline, and decision rhythms that reduce dependency on any one principal.
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  • Problem
    • x

      Principals reviewing every major decision

    • x

      Great projects with thin margins

    • x

      Reputation tied to one or two names

  • Result

    • Clear studio leadership and decision rights

    • Stronger fee discipline and utilization

    • A more transferable practice with future leaders

Explore what leverage could look like for your architecture business

Schedule a Strategy Call
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Engineering Firms

From Principal Firefighting to Leverage:‍
Engineering businesses often struggle with utilization, WIP visibility, and heavy principal involvement in technical oversight. Engagements focus on improving margin visibility, resetting role expectations, and helping senior engineers shift from constant firefighting into mentoring and firm-building work.


  • Problem
    • x

      Principals billing most of their time

    • x

      Inconsistent utilization and margins

    • x

      Key-person risk across disciplines

  • Result

    • Better leverage through role clarity and peer review

    • Clear targets by level and discipline

    •  A stronger second line of technical leaders

Explore what leverage could look like for your engineering business

Schedule a Strategy Call
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Construction Firms

From Volatile Jobs to Predictable Margin:‍
Construction businesses face job-level risk, labor pressure, and margin erosion that often pulls owners into daily firefighting. The work focuses on tightening project selection, strengthening change-order discipline, and building leadership systems so performance is more predictable.


  • Problem
    • x

      Margins erode after the job starts

    • x

      Owner is the default escalation point

    • x

      Unstable backlog and job mix

  • Result

    • Stronger estimating and change management

    • Clear PM and superintendent authority

    • More predictable, better-qualified work

Explore what leverage could look like for your construction business

Schedule a Strategy Call
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Keynote  Speaking

Featured Keynote Topics to Empower 
High-Growth Entrepreneurs

Discover Franne McNeal’s transformational keynotes designed to help founders strengthen cash flow, focus their energy, scale with confidence, and turn obstacles into opportunities for measurable business growth.

Download Speaking Media Document
[team]

Constructing Your Cash Flow, Capital and Contracts

  • Learn how to stabilize cash flow and reduce financial stress
  • Discover systems that help secure capital and attract investors
  • Strengthen contracts to support growth instead of limiting it
[team]

Focus Your Energy For Action

  • Regain focus by eliminating distractions that drain productivity
  • Shift from low-value busyness to high-impact, revenue-driving actions
  • Learn how to prioritize effectively for clarity and momentum
  • Replace overwhelm with confidence, direction, and measurable results
[team]

Significant! Step Up & Scale

  • Learn how to move from working in your business to working on it
  • Implement proven frameworks to build systems and leadership capacity
  • Create recurring revenue models that support sustainable scaling
  • ‍Increase business valuation while gaining freedom from daily firefighting
[team]

Turning Poison and Paralysis to Performance and Profits

  • Gain tools to convert setbacks into actionable opportunities
  • Learn how to overcome fear, pressure, and paralysis with practical strategies
  • Rebuild confidence and resilience to drive renewed momentum
  • ‍Turn adversity into measurable performance improvements and profit growth
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Audience Reactions

What Leaders Say About Franne’s Speaking

Stars

“Franne McNeal provided me with invaluable, specific and practical advice that I was able to implement into how I manage my architectural design business. Franne’s advice gave me a new perspective and the ability to see opportunities for growth"

Significant Business Results
— Richard Olaya
Stars

“Franne provided insight by using real business examples, diagrams and analogies to address my business issues and concerns. She listened carefully and guided me through some of the critical decisions as I created my growth plan"

Significant Business Results
— Wendy Sachs
Stars

“Franne was blessed with the incredible gift of listening. She is able to take my nonsensical ramblings, dissect my major issues and offer effective and efficient solutions, all with a calmness and demeanor that makes me
 more confident as a business owner"

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— Ryan Lindstadt
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Booking Made Simple

From Consultation to Stage —
A Seamless Process

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Consultation

Share your event goals and audience needs.

Customization

Franne tailors her keynote, workshop, or seminar for maximum impact.

Delivery

Expect an engaging, transformational presentation your audience will thank you for.

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Why Book Franne?

A Speaker Who Knows How to Connect and Deliver Results

Engaging Delivery

Motivational and practical, not fluff.

Actionable Insights

Every talk includes tools and strategies that construction business owners can implement immediately.

Proven Authority

Backed by decades of experience, measurable results, and deep empathy for architecture, engineering, and construction business owners.

Book a Keynote Speaking
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Speaking FAQs

Quick Answers About Booking Franne

Does Franne speak virtually or in-person?

Both. She delivers impactful talks online and on stage.

What audiences are the best fit?

CEOs, founders, and leadership teams of $1M–$20M AEC businesses.

How far in advance should we book?

At least 4 weeks is recommended to secure your preferred date.

Does she customize her talks?

Yes. Every presentation is tailored to your audience and event goals.

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 Ready to Inspire Your Audience?

Book Franne McNeal to Speak at Your Next Event

Keynotes, workshops, and seminars that drive growth, maximize valuation, and inspire action.

Book Franne to Speak