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Free Tools for Business Owners
Our E-Books are designed for CEOs and founders of $1M–$20M companies who want clarity, confidence, and a roadmap to maximize valuation.
Featured E-Books
Each E-Book provides practical insights you can apply right away.
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Take the first step: download a free Value Builder ebook and learn how to increase your company’s value by up to 71%.
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Know the 5 essentials every business owner must prepare before selling. Avoid regret and exit proud.
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Plan your exit years in advance — or months before. This guide shows you the smartest moves for your timeline.
Why Download These E-Books?
Clarity
Understand where your business stands today and what drives valuation.
Confidence
Get proven frameworks trusted by 80,000+ business leaders.
Results
Learn strategies that can increase company value by up to 71%.
Who We Serve
We specialize in helping owners of AEC businesses who are growing, but finding that profit, leadership capacity, and firm value are not keeping pace. This is for owners who want a business that performs well today and is less dependent on them over time.
Architecture Firms
From Design Reputation to Transferable Practice:
Architecture businesses often have strong design reputations but uneven margins and principals deeply involved in daily decisions. The work focuses on protecting design quality while introducing clearer studio leadership, better fee discipline, and decision rhythms that reduce dependency on any one principal.
Principals reviewing every major decision
Great projects with thin margins
Reputation tied to one or two names
Clear studio leadership and decision rights
Stronger fee discipline and utilization
A more transferable practice with future leaders
Explore what leverage could look like for your architecture business
Engineering Firms
From Principal Firefighting to Leverage:
Engineering businesses often struggle with utilization, WIP visibility, and heavy principal involvement in technical oversight. Engagements focus on improving margin visibility, resetting role expectations, and helping senior engineers shift from constant firefighting into mentoring and firm-building work.
Principals billing most of their time
Inconsistent utilization and margins
Key-person risk across disciplines
Better leverage through role clarity and peer review
Clear targets by level and discipline
A stronger second line of technical leaders
Explore what leverage could look like for your engineering business
Construction Firms
From Volatile Jobs to Predictable Margin:
Construction businesses face job-level risk, labor pressure, and margin erosion that often pulls owners into daily firefighting. The work focuses on tightening project selection, strengthening change-order discipline, and building leadership systems so performance is more predictable.
Margins erode after the job starts
Owner is the default escalation point
Unstable backlog and job mix
Stronger estimating and change management
Clear PM and superintendent authority
More predictable, better-qualified work
Explore what leverage could look like for your construction business
Client Success Stories
“Franne has an upbeat and supportive attitude. She will set aside the appropriate amount of time for you and make sure she has addressed all of your concerns by the time your meeting ends. Franne is an excellent business advisor."
“Franne possesses the keen ability to ask the right questions and guide my thinking to solve my business challenges. She offered sound advice & always presented several options."
"Franne held me accountable, which made me want to work and think harder in order to produce a great product. I'm blessed to have had the opportunity to work with Franne."
Questions About the E-Books
Yes. All of the e-book downloads are free.
No. These e-books are valuable whether you’re growing now or planning your exit later.
No. The frameworks apply across industries, including architecture, engineering, construction, manufacturing, IT, and healthcare.
Take the Value Builder Assessment to get a personalized assessment of your company’s value.
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Don’t Wait to Gain Clarity
In 15 minutes, you’ll have more clarity than most owners gain in years.
Download your free e-books and start planning smarter.
