Personalized Guidance. Focused Progress.
You'll move at your own pace with Franne McNeal's expert guidance, receiving personalized, high-touch support for clarity, structure, and decisive action tailored to your business.
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Growth. Scale. Exit.
Our coaching services are built for CEOs and founders of $1M–$20M AEC industry business companies who want clarity, confidence, and measurable outcomes.
Meet Your Coach
Franne McNeal has helped 885+ business owners create $11B in revenue and 15,000 jobs. With degrees from Princeton, Eastern, and Temple University, plus recognition as Goldman Sachs 10,000 Small Businesses faculty, she combines expertise with empathy.
As a cancer and stroke survivor, Franne knows resilience. She’s not just a coach;
she’s a partner who helps you grow, scale, and sell on your terms.
How We Do it
Franne partners with business owners who want to grow with intention, increase business value, and reduce reliance on themselves in day-to-day operations. Through a range of advisory and coaching services, she helps leaders gain clarity, strengthen decision-making, and build businesses that scale efficiently and sustainably.
Whether you’re looking for focused support, accelerated momentum, or long-term strategic guidance, there’s a pathway designed to meet you where you are and help you move forward with confidence.
1:1 Coaching
Personalized Guidance. Focused Progress.
You'll move at your own pace with Franne McNeal's expert guidance, receiving personalized, high-touch support for clarity, structure, and decisive action tailored to your business.
10-week Fast Track
Accelerated Focus. Measurable Momentum.
Designed for business owners who want to move forward quickly, this focused, results-driven engagement helps identify constraints, strengthen systems, and create meaningful momentum in a short period of time.
12-month Mastermind
Strategic Insight. Peer Accountability.
Built for business owners seeking long-term leverage and peer insight, this program delivers strategic guidance, accountability, and collaboration with owners committed to building scalable, valuable businesses.
Who We Serve
We specialize in helping owners of AEC businesses who are growing, but finding that profit, leadership capacity, and firm value are not keeping pace. This is for owners who want a business that performs well today and is less dependent on them over time.
Architecture Firms
From Design Reputation to Transferable Practice:
Architecture businesses often have strong design reputations but uneven margins and principals deeply involved in daily decisions. The work focuses on protecting design quality while introducing clearer studio leadership, better fee discipline, and decision rhythms that reduce dependency on any one principal.
Principals reviewing every major decision
Great projects with thin margins
Reputation tied to one or two names
Clear studio leadership and decision rights
Stronger fee discipline and utilization
A more transferable practice with future leaders
Explore what leverage could look like for your architecture business
Engineering Firms
From Principal Firefighting to Leverage:
Engineering businesses often struggle with utilization, WIP visibility, and heavy principal involvement in technical oversight. Engagements focus on improving margin visibility, resetting role expectations, and helping senior engineers shift from constant firefighting into mentoring and firm-building work.
Principals billing most of their time
Inconsistent utilization and margins
Key-person risk across disciplines
Better leverage through role clarity and peer review
Clear targets by level and discipline
A stronger second line of technical leaders
Explore what leverage could look like for your engineering business
Construction Firms
From Volatile Jobs to Predictable Margin:
Construction businesses face job-level risk, labor pressure, and margin erosion that often pulls owners into daily firefighting. The work focuses on tightening project selection, strengthening change-order discipline, and building leadership systems so performance is more predictable.
Margins erode after the job starts
Owner is the default escalation point
Unstable backlog and job mix
Stronger estimating and change management
Clear PM and superintendent authority
More predictable, better-qualified work
Explore what leverage could look like for your construction business
Client Success Stories
“She helped me to understand my important business metrics and has pushed me to acquire new business in the federal marketplace.”
“Franne’s coaching helped me move beyond the emotions I was feeling. She introduced me to logical processes to help me “hear what was said and not said and see what was visible and invisible”
“Franne’s support, guidance and insight was invaluable for me in helping me to grow my business and take it to the next level. She is quick to understand complex situations and has an uncanny ability for strategic “outside of the box” thinking."
Proof in the Numbers
When it comes to selling or scaling, numbers don’t lie.
Why Coaching With SBR Works
Maximize Company Value
Increase your company’s worth before you sell.
Gain Freedom
Build a business that runs with or without you.
Exit Proud, Not Panicked
Leave a legacy and walk away on your terms.
Questions Business Owners Ask
CEOs and founders of $1M–$20M companies who are ready to grow, scale, and build a business that can succeed — with or without them.
We deliver measurable results — up to 71% higher valuations, stronger leadership teams, and businesses that thrive without the owner.
Schedule a 30-minute discovery call with Franne. You’ll walk away knowing exactly where your business stands — and the smartest move to make next.
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Not ready to transform your business yet?
1:1 coaching, 10-week FastTrack, 12-month Mastermind
