20 to 25
HEALTHY
You run like the industry leaders. Protect it: the gap between top firms and the rest is widening.
Your current band
The owner’s playbook
For architecture firm owners with $1M to $20M in revenue
The five pain points draining architecture firms in 2026, and the plays that fix them.
Read the five pain points side by side and something becomes obvious. They are one problem wearing five outfits.
People sit underneath most of it. Mid-career leaders are missing, senior know-how is walking out the door, and most succession plans exist only in the founder's head. Money discipline is the second thread: fees set too low, margins unknown, cash arriving late, and firms that genuinely cannot say which projects made money last year. Both get worse when systems are thin, which is what a pipeline dependent on one rainmaker, manual processes that eat hours, and software bought but never wired into the work all have in common.
The root cause underneath all three is not a criticism. Architecture, engineering, and construction firms are run by excellent technicians. Brilliant architects who were never taught to run a business, because no school teaches it. Every play in this book is learnable. It asks you to run the firm as deliberately as you already run a project.
Score yourself
Be honest: the score only helps if it's true.
Your lowest-scoring rows are the chapters to read first.
Sliders start at 3. Adjust each one to the answer that best describes your firm today. Your five scores add up to a Firm Health Score out of 25.
35 to 7 months, about average
3Raised in the last 3 years, mostly hourly
310 to 15%, firm-level only
3One person besides me, no plan
3Some breaks, nothing written
20 to 25
You run like the industry leaders. Protect it: the gap between top firms and the rest is widening.
Your current band
14 to 19
One or two pains are compounding. Firms in this band drift down, because these five feed each other.
Your current band
5 to 13
Firms in this band lose margin and people fastest. Every one of the five has a fix.
Your current band
The next question is what your specific numbers say,
and that takes a working session.
Start the written plan now, even if retirement feels far away.
Especially if it does.
30-minute Discovery Call.
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