Who I work with

I work with engineering firm owners across the USA and Canada, in the $1M to $20M range, including here in Philadelphia. Civil, structural, MEP, environmental, transportation. Owners whose best senior people are stuck firefighting instead of building the firm.

Case Snapshot

Engineering: From over-billed principals to operational clarity

The firm: 32-person multi-discipline engineering firm, $8M in net service revenue.
The problem: Principals billed 92% of their time, so leadership was being sold at project-engineer economics. Margins varied widely by discipline and growth depended on people who could not be replaced.
What changed: Utilization targets and pricing discipline were set by role, principal production was backfilled by three hires and two redeployments, and WIP reporting was rebuilt.
The result: Principal billable time fell from 92% to 64% and discipline-level gross margins on net service revenue rose 5 points, moving the Value Builder Score from 49 to 61.

The pattern I see most

Utilization that's hard to predict. WIP you can't see clearly. Principals pulled into technical oversight on every project, so margins swing and key-person risk piles up on a few names.

What we do about it

We get you margin visibility you can actually run the firm on. We reset what each level is responsible for, so principals stop billing every hour. We move your senior engineers out of constant firefighting, into mentoring and winning work, with clear targets by discipline level.

A 32-person engineering firm cut principal billable time from 92% to 64% while gross margins rose 5 points.
The work that gets you there compounds over time with Significant Business Results.
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 Client Success Stories

What Business Owners Say About Working With Us

Stars

“Franne is an amazing business advisor who has a tremendous knack for identifying key issues. She is an exceptional listener. I would highly recommend her for business advising and coaching.”

— Walter Hopkin, Founder, Civil & Forensic WJH Engineering

Questions Business Owners Ask

We're a technical firm. Do you actually understand engineering economics?

Yes. I work in your language: utilization, WIP, profit per principal, project pursuits, succession. Over 35 years I have coached more than 886 business owners (architects, engineers, builders and contractors included) who created more than 15,000 jobs and $11 billion in revenue. I am an Accredited Value Guide.

How is this different from hiring an M&A advisor?

An M&A advisor runs the deal when you are ready to sell. I do the work in the years before that, so the firm is worth more and runs without you. Many owners work with me first, then bring in an M&A advisor near a transaction. Most start 2 to 5 years ahead, because that is how long it takes for the changes to show up in the price.

How long until we see results?

Three time frames. Within 30 days you have your Value Builder Score and a written list of the drivers costing you the most. The Business Growth Mastermind runs 10 weeks. Most firms see the first margin and owner hours changes inside 6 months. Valuation gains take 12 to 24 months to show up in what a buyer will pay. The sign owners remember is the first real day off where nothing breaks.

What has this actually changed for an engineering firm?

One 32 person multi discipline firm cut principal billable time from 92 percent to 64 percent, lifted discipline level gross margins by 5 points, and moved its Value Builder Score from 49 to 61. The principals stopped being the production capacity and started being the leverage.

Remote or in person?

Both. I coach over Zoom and in person. I am based in Bryn Mawr, Pennsylvania, and work across the Philadelphia region and throughout the USA and Canada. Every session ends with a written recap and named action items.

How much does it cost?

The assessments are free. From there, two doors. If you want your Value Builder Score read and ranked, the Business Efficiency Assessment is $495: a 60 minute debrief and a written report. If you want your leaks priced and a plan to fix them, the Firm Health Snapshot is $1,500: a 60 minute working session that gives you a gap map, your two biggest leaks priced in dollars, and a ninety day plan, fully credited toward coaching booked within thirty days. The Scalability Finder Session is $875 and the Business Growth Mastermind runs ten weeks at $1,485. Coaching programs are scoped and priced on the Discovery Call.

Who is this not for?

Three kinds of owner. If your firm is under $1 million and still finding its footing, you need clients more than a value plan. If a sale closes in the next ninety days, we are too late to change the number and I will say so. And if you truly do not want to let go of anything, no method fixes that, and I would rather tell you than take the check.

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About Franne McNeal and
Significant Business Results

Trusted Advisor.
Proven Results

Franne McNeal is President of Significant Business Results LLC,
an Accredited Value Guide, and the former leader of Goldman Sachs 10,000 Small Businesses (PHL). She holds a BA from Princeton, an MBA
from Eastern University, and an MSBR from Temple University, and has advised business owners for 35+ years.

Founded in 2006. Based in Bryn Mawr, Pennsylvania.
Recognized by ABC, NBC, AP, NPR, Yahoo, and The Washington Post.

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