How to Increase the Value of a Distribution Business

Transforming a distributor or reseller into a valuable company may seem like a daunting task. Distributors are usually not worth very much, because an acquirer reasons that without a point of differentiation, a distributor is vulnerable to a price war. Rather than acquire a target company, a savvy potential acquirer of a distributor could temporarily lower their price for whatever is being distributed and woo most of the target company’s customers without acquiring the company. However, the key to this transformation lies in setting yourself apart through innovation and the development of intellectual property (IP

If you’re a business owner operating in a highly competitive field like distribution, it's crucial to pinpoint your unique selling proposition and dedicate resources to developing your own intellectual property. These strategies not only augment your business's value but also strategically position it for potential acquisition down the line.

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Franne McNeal, MBA Significant Business Results, LLC Significant GPS Small Business Growth Services