From Cash Flow Struggles to Sustainable Growth

Challenge: Raj is the founder and CEO of a $2.5M technology firm in Edison, New Jersey. He faced challenges with inconsistent cash flow due to delayed onboarding and long payment cycles. Additionally, retaining top consultants proved difficult, as larger firms frequently poached talent.

Solution: To build a more valuable and sustainable business, Raj:

• Invested in HR and compliance automation to streamline onboarding, timesheets,  and payroll.
• Developed a talent retention framework that included upskilling incentives.
• Engaged a government contract advisor to help navigate state/federal RFPs.
• Diversified lead generation by enhancing LinkedIn content.

Results

• Operational Efficiency:

Reduced onboarding and payroll processing time by 60%, freeing internal staff to focus on client relationships and growth.

• Talent Stability:

Boosted consultant retention by 35% through improved engagement, clearer career tracks, and cultural alignment strategies.

• Revenue Resilience:

Secured a $500K subcontract with a federal IT modernization project, opening a consistent revenue stream and new teaming opportunities.